I’ve just read something beautiful. Carlsberg have had a great advertising campaign since starting to do “Carlsberg don’t do [insert here], but if they did, they would probably be the best in the world”. If you aren’t familiar, here is a clip
Today they have taken it a step further and into the real world by dropping money (a total of £5000 in £10 and £20 notes) in the streets of London with a label like in this photo attached.
Fantastic idea, crack heads over London are probably on the hunt though.
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