As you may have seen from this blog, I have something of a love hate relationship with Apple. I love their stuff, but I hate their anti-competitiveness as they act like Microsoft in the 90s but on a smaller scale yet all the open source evangelists have a Mac. It doesn’t make sense to me why they wouldn’t use Linux. But hey, Apple’s products look great and they do that really damn well.
Now despite that rant above, I also love and respect Apple, the iPhone is quite a thing. Their great designs go from their hardware to their software. And something I greatly respect is passion. It pushes people to do something most wouldn’t have the capacity think of.
Jonathan Ive is one of those guys. I love the fact a Brit does Apple’s designs, I also love his passion. He’s quite a hero of mine, and you watch the video below, and you realise why Apple are so successful. He doesn’t fake that passion, he even forgets himself as he starts on the manufacturing process. Now jumping about on stage as some CEOs do in corporate America isn’t really passion, ladies and gentlemen, I give you, real passion…
